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How much organic downloads can you get without marketing?
Somewhere in the topics I mentioned that I am doing some experiments on what works on the mobile market and what does not work.
To accomplish that I at first needed a base line. How many downloads can you really get, without any marketing of your game. And which markets perform better under this conditions.
And the results of the first game are in.
To sum it up, here is the top of markets and natural downloads after about 30 days of being published
http://waterbreadinternet.com/blog/how-much-organic-downloads-can-you-get-without-marketing
Comparing second game here:
http://waterbreadinternet.com/blog/how-many-organic-downloads--part-2
Comparing Two month data of first game:
http://waterbreadinternet.com/blog/downloads-retention-second-month
To accomplish that I at first needed a base line. How many downloads can you really get, without any marketing of your game. And which markets perform better under this conditions.
And the results of the first game are in.
To sum it up, here is the top of markets and natural downloads after about 30 days of being published
- Slideme - 1548
- GetJar - 866
- Vodafone - 128
- AndroidPit - 38
- Opera - 29
- TStore - 24
- Soc.io - 18
- Google - 17
- 1mobile - 11
- Insyde - 6
- Amazon - 5
- Applandic - 2
- AppsLib - 1
- Camangi - 1
http://waterbreadinternet.com/blog/how-much-organic-downloads-can-you-get-without-marketing
Comparing second game here:
http://waterbreadinternet.com/blog/how-many-organic-downloads--part-2
Comparing Two month data of first game:
http://waterbreadinternet.com/blog/downloads-retention-second-month
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Comments
It's also worth noting this game is free. If it were paid I'd expect zero sales on these figures.
It's a shame really as Amazon and Google both aggressively court indie developers but then do nothing to help them get noticed. I was at an Amazon dev event recently and developing for Amazon was sold to us as an money spinner. Well 5 free downloads in the first month (probably trailing to zero soon after) is not a money spinner for anyone. And, if I understood the article, you made use of GameCircle as well right?
Also, contrary to the article, Amazon do not give free Kindles to developers. AFAIK, they never give out free stuff to devs. I specifically asked this at the Amazon event I went to. They were promoting the Fire TV but refused to give to devs even though it is only $99.
https://github.com/gideros/gideros
https://www.youtube.com/c/JohnBlackburn1975
Yes the game implemented GameCircle and I will also add it to FireTV soon
But the promotion from using GameCircle has not started yet, so we will also see if that changes anything.
About Kindle, they did gave out them, I think a year ago, you were supposed to implement Amazon ads and deliver some specific amount of request each week, and I think lots of Giderosians took advantage of this offer and received their Kindle devices
i would be also interested in the same experiment for a paid game.
Fragmenter - animated loop machine and IKONOMIKON - the memory game
and try to improve results with free methods
Google play is another story. I posted my first app 3 years ago and the market was not crowded and app was visible from day one and was very easy to find and ranked for many keywords. I was getting 300-500 downloads each day with no marketing. I did not bother about ASO back then.
This all changed now - I posted my new game last week and so far it is very bad - 10-20 downloads a day and I cannot even find my own game by keywords I am targeting. And this time I took 2 weeks just learning about ASO, keywords optimization, signed up to Searchman.com (awesome service!) after I tried 3-4 other ASO tools and I am still getting miserable downloads. No wonder because I cannot even find my game by its title!
When I asked Google about that, they told me that I need to get more downloads and reviews and when my app will start ranking on some keywords - it is a vicious cycle!
They force developers now to cheat and "buy" downloads - actually google suggested to look into admob promotions which will take all your money in no time.
As far as Amazon, I posted one of my most popular app on google play (400,000 downloads) to amazon and I got 20-30 downloads a day. and this is free app
Slideme was even worse for me..
So the lesson is with so many apps out there, creating a nice game is only a start unfortunately. Every time I open top 100 list, I see apps from corporations and big name companies and I do not even care for these apps.
Read about how flappy birds made it to the top - the guy had 100-200 downloads a day and then suddenly millions of people started to download it. Magic? not according to a lot of people on Black Hat World forum
What have you heard exactly?
But you can get an idea here
http://venturebeat.com/2013/06/04/how-96000-can-buy-you-a-top-10-ranking-in-the-u-s-app-store/
I believe this because I saw a few threads on the same forum from people asking who can provide them 10,000 downloads a day so they can get to top fast.
http://waterbreadinternet.com/blog/how-many-organic-downloads--part-2
Probably the quickest and easiest way to improve download numbers.
Choosing colors is one of the toughest problems I face as not a designer.
http://waterbreadinternet.com/blog/downloads-retention-second-month
Likes: jdbc
Likes: ar2rsawseen, dominikusdp
I want to create my own website similar yours with also my own domain.
I am also thinking about to build a web platform for sharing full game source codes between developers (Gideros game developers mainly), that's you share one good game source code and you can get a lot of new game source codes depending on the quality of your code or just one-to-one direct sharing method.
So no specific lib, sorry
I have more insights to share, but unfortunately every weekend was full (and couple of next ones are full too), so don't have time to write about them lately.
But I will, eventually