Necessary SDKs for working with publishers

Apollo14

Hi guys!

Nowadays, for a mobile game to be successful, it has to be published by major publishers.
Single developer does not have enough advertising budget and other promotion opportunities (cross-promo,etc.).

I was going to pitch my game to publishers when it'll be ready, but there're two SDKs that are required:

• Facebook SDK (always mandatory)
  
• Gameanalytics SDK (always mandatory)
  
• Appsflyer (not always, but very often mandatory too)
  

Imo it would be great for Gideros to support these sdks.
Otherwise, there's no way to work with any publisher, and no way to perform user acquisition by ourselves (even if we had our own advertising budget, it'll be wasted in no time without decent analytics, especially facebook).

Thx.

hgy29

Facebook SDK is a complex multi component SDK: FB Login, publications, Ads, Analytics, etc. It is better to think in terms of API: what calls would one want ?

Apollo14

hgy29 said:

Facebook SDK is a complex multi component SDK: FB Login, publications, Ads, Analytics, etc. It is better to think in terms of API: what calls would one want ?

The most important is analytics and ads.
Analytics: Facebook Analytics allows you to understand and optimize your complete customer journey across mobile, web, bots, offline, and more.
Ads: Drive installs with Mobile App Install Ads. Increase engagement with Mobile App Engagement Ads. Find your target audience with Custom Audiences for Mobile Apps. Monetize in your game with Audience Network.
App Links: Link to a context in your game.
Audience Network: Monetize your mobile property with Facebook ads

This stuff (probably) is not that important for publishers:
Login: People can easily sign in to your game with their Facebook Login.
Share: People can share content with their friends. They can also share Custom Stories with Open Graph.
Game Invites: People can send invites to friends from your game.
App Events: Understand people's actions in your game and measure the effectiveness of your Mobile App Ads.
Graph API: Get data in and out of Facebook's social graph. Query data, post stories, upload photos and do other tasks.

oleg

Apollo14 said:

Hi guys!

Nowadays, for a mobile game to be successful, it has to be published by major publishers.
Single developer does not have enough advertising budget and other promotion opportunities (cross-promo,etc.).

I was going to pitch my game to publishers when it'll be ready, but there're two SDKs that are required:

• Facebook SDK (always mandatory)
  
• Gameanalytics SDK (always mandatory)
  
• Appsflyer (not always, but very often mandatory too)
  

Imo it would be great for Gideros to support these sdks.
Otherwise, there's no way to work with any publisher, and no way to perform user acquisition by ourselves (even if we had our own advertising budget, it'll be wasted in no time without decent analytics, especially facebook).

Thx.

If the publisher demands it all from you, it is a bad publisher, and if he does not pay you money in advance and promises a percentage of his income - disagree

Demand a specific amount, part before the game is edited, the balance when you hand over the game.

If the publisher is offering you% of your revenue - do not agree to the edit. Launch your product as you intended it.

Apollo14

oleg said:

If the publisher demands it all from you, it is a bad publisher, and if he does not pay you money in advance and promises a percentage of his income - disagree

Demand a specific amount, part before the game is edited, the balance when you hand over the game.

If the publisher is offering you% of your revenue - do not agree to the edit. Launch your product as you intended it.

@oleg so you wanna just upload an apk and pray for organics - that business plan sucks nowadays

no sane publisher will ever publish a mobile game without testing and soft-launching it first

oleg

Apollo14 said:

oleg said:

If the publisher demands it all from you, it is a bad publisher, and if he does not pay you money in advance and promises a percentage of his income - disagree

Demand a specific amount, part before the game is edited, the balance when you hand over the game.

If the publisher is offering you% of your revenue - do not agree to the edit. Launch your product as you intended it.

@oleg so you wanna just upload an apk and pray for organics - that business plan sucks nowadays

no sane publisher will ever publish a mobile game without testing and soft-launching it first

What you say is unimportant!
If the publisher tells you to change something in the game - that the publisher must take the financial risks and pay you, you do not have to take the financial risks for the publisher's decision.


багато видавців вимагають зовсім не потрібні речі, які не дають ніякого результату. Якщо ти відразу не вимагатимеш плату за кожну зміну -то видавець тобі сяде на голову.

Apollo14

I agree that not all publishers are adequate